Take ThatBoyz II MenBackstreet Boys, Westlife, New Kids on the Block and most fabulous of all 4MATT – the very best of the of the 90s boy bands.

Who could forget 4MATT’s mesmerising single Hypnotised hailed by critics as “three and a half minutes of pure, key-changing euphoria”?

And the guys themselves. Always gettin’ jiggy with it, booyah! Mega personalities.

Lead singer and heartthrob Matt Hale, backing vocals and cheeky charmer Matty Hail, the international man of mystery Matteo Hayelle and the seriously sincere balladeer Matthew Hayle.

OK … so 4MATT may never have existed – but comedy hypnotist Matt Hale was a DJ back in the 90s and always fantasised about having his own hit boy band.

And now HE’S MAKING IT COME TRUE every day at the Fringe.

Impossible? No. Silly? Absolutely!

A highlight of his fast-paced Funbelievable! 90s Rewind comedy hypnosis show sees hypnotised volunteers on stage invited to form the Ultimate Boy Band.

And they love it – it’s a chance to pose, play, sing and dance. It’s slick moves, perfect harmonies, and the kind of emotional intensity usually reserved for a shampoo commercial.

“It’s amazing,” says Matt. “We get perfectly synchronised dance moves, dramatic pointing, and a final note that could shatter the glass in a Smash Hits award trophy.”

Throughout the show, thanks to the power of suggestion, audience volunteers enjoy an on-stage rave reliving the best of a decade which gave us Britpop, Grunge, Girl Power, Pulp Fiction (and Pulp), Friends, Sonic The Hedgehog, Titanic and great cultural classics like The Macarena and Barbie Girl.

The whole crowd revels in the biggest, cheesiest, bangers of the decade, dodgy fashion throwbacks and the kind of pure silliness that reminds you why the 90s were so damn fun. 

And Matt, a multi-award-winning entertainer from Oz will is always there bouncing around at the heart of the action.

So, whether you are one of the Shiny Happy People on stage or just revelling in the laughter from your seat it promises to be 60 minutes of unmissable silliness.

It’s all about regular people doing daft things on stage (a lot of them set to great music) and an audience loving every silly second of it.

⭐️⭐️⭐️⭐️⭐️ “The laughter is uncontrollable!” – FringeFeed

⭐️⭐️⭐️⭐️⭐️ “Funfilled show!” – One4Review

⭐️⭐️⭐️⭐️⭐️ “Laugh until your sides hurt!’ – WeekendNotes.com

⭐️⭐️⭐️⭐️⭐️ “Rollicking good time” – SeeDoEatReview

⭐️⭐️⭐️⭐️½    “Spectacular silliness! Absolute feelgood must-see show” – XPress Mag

Funbelievable! 90s Rewind is for the whole family – but only over 18s can go up on stage – and promises to be fresh and fun, with no two shows ever quite the same.

And if you like the idea of 4MATT – here’s the full (fantasy) Wikipedia entry:

For the first time since their chart-adjacent heyday, 90s boyband 4MATT is back in the spotlight — and this time, they’re bringing their most loved member and band founder, comedy hypnotist Matt Hale, to the Edinburgh Fringe.

Best known for their “gold-certified” single Hypnotised (By the Golden Elevator to Heaven in Your Eyes) — a track hailed by critics as “three and a half minutes of pure, key-changing euphoria” — 4MATT left an indelible mark on pop history (mainly in the margins).

Notable Achievements:

  • “Hypnotised (By the Golden Elevator to Heaven in Your Eyes)” reached #117 in the Unfficial UK Charts (and #1 in three small towns)
  • Appeared on TV shows like Pop! Pop! Popstars and Britain’s Most Enthusiastic Fans
  • Once sold out a shopping mall performance attended by a total of 17 people (including the manager and two confused grandparents)
  • Inspired a wave of imitators in the North East Midlands

Discography (Selected Tracks):

  1. Hypnotised (By the Golden Elevator to Heaven in Your Eyes)
  2. Denim Hearts & Platform Shoes
  3. Slow Dance in a Shopping Mall
  4. Stairway to my Heart (Fire Exit Remix)
  5. Love Potion Number 2K
  6. Skip a Beat, Call Me Back
  7. Echoes of Your Tamagotchi
  8. Forever on the Backstreet (UNRELEASED DUE TO ONGOING LITIGATION WITH ANOTHER BOYBAND)

Fun Facts:

  • 4MATT once tried to trademark the phrase “Point and Swoon” for a tour routine.
  • Their unofficial mascot was a golden inflatable llama named Sir Harmonix.
  • The band insists that their music is “best enjoyed while spinning in swivel chairs or waving glowsticks.”

4MATT – Official Members List

  • Matt Hale – The Lead Singer / Heartthrob
  • Role: Lead vocals, group spokesperson
  • Personality blurb: With his pristine white sneakers and effortless cool, Matt is the one fans scream for first. Loves holding that final note just a little too long.
  • Fashion style: Crisp white joggers, matching sleeveless top with jacket slung over one shoulder, smouldering gaze set to maximum.
  • Favourite saying: “Ladies… this one’s for you.”

Matty Hail – The Cheeky One

  • Role: Backing vocals, official hype man
  • Personality blurb: The eternal prankster — known to swap the boys’ in-ear monitors for a recording of himself doing silly voices. Can’t pose without throwing in a peace sign.
  • Fashion style: White tracksuit with cap flipped backwards, low crouch pose, and that “you know I’m trouble” grin.
  • Favourite saying: “Oi, you dropped something… only joking!”

Matteo Hayelle – The International Mysterious One

  • Role: Harmonies and “mystery factor”
  • Personality blurb: Nobody’s quite sure where Matteo’s accent comes from, but he claims to be “big in Europe.” Master of the slow head turn to camera.
  • Fashion style: Minimalist white zip-up with hands in pockets, sleek white trainers, and futuristic wrap-style sunglasses.
  • Favourite saying: “Some things… can’t be translated.”

Matthew Hayle – The Serious One

  • Role: Ballad lead, mood setter
  • Personality blurb: The intense one who refuses to “do silly” in interviews. Often spotted looking pensively at the floor mid-song.
  • Fashion style: White cap, unzipped jacket revealing bare chest (because… drama), and a power-stance that says “I take boybanding seriously.”
  • Favourite saying: “The art comes before everything else.”

-Ends- 

Listings Details

Cast and creatives

  • Company: Mathryn Enterprises Pty Ltd
  • Performer: Hypnotist Matt Hale

About Matt Hale

Winner of three Australian national comedy awards, Matt regularly travels the world with his shows, having toured Asia, the UK and having performed on some of the world’s largest cruise ships.

He’s appeared in media worldwide and, in addition to his live shows, is a presenter for an Australian TV travel show.  He’s also a bestselling author and keynote speaker with his book and presentation “Mindhacking Happiness” and has released his own range of Mindhacks audio programmes. Under his DJ alter-ego, The Clubnotist, he also runs a world-first guided visualisation to house music event – “The Clubnosis Experience.” Oh, and he’s also currently officially 1000/1 to play the next James Bond! (no, really!!! Check out his TEDx talk!)

Tiktok, Facebook, Instagram @hypnohale

Website: matthale.co

For media information contact Matthew Shelley at SFPR on 07786 704299 or at Matthew@ScottishfestivalsPR.org.